👨👩👧👧 Family-Owned Since 2013
A small business born from a big family decision — and a closet full of adorable holiday outfits.
Hi! My name is Kim, and this is my family and our small business.
My husband and I spent long hours in corporate America — good jobs, good pay, but not enough time with the people who mattered most. Then in 2013, our twin girls were born. Everything changed.
We looked at each other and said: there has to be a different way. So on a mission to spend more time together as a family, we applied our experience in fashion and business to build something of our own — Unique Baby.
UB started with a simple belief: holidays are meant to be celebrated with the people you love, and the right outfit can turn any occasion into a memory that lasts forever. We design every collection with that in mind — colorful, festive, made to be worn for the photos that get framed.
What started in our living room is now a full family operation with 12 holiday collections, thousands of five-star reviews, and families across America who've been buying UB for every holiday since their babies were newborns.
Thank you for shopping small and supporting our family dream. Every order means everything to us — it means we get to keep doing what we love, for the families we love.
Our purpose is to keep holiday traditions alive, bring families closer together & create lifetime holiday memories.
— Kim & the UB Team
